Pokemon Go was one of the fastest growing games we had ever seen. The user number shot up into the millions almost immediately upon release, and has stayed around there ever since.
Since the wake of Pokemon Go, augmented reality games have risen out of seemingly nowhere… Think Harry Potter: Wizards Unite or Zombies, Run!.
Now, Ghostbusters World is coming, and the result of Sony Pictures, plus Korean mobile game studios and Next Age. They’ve leveraged Google’s maps platforms to open the doors for their developers… plus Pokemon Go‘s key learnings for an ideal AR experience.